Behind the Bullseye.

I collaborated with a creative team (art director, designer, account manager, web and Flash developers) on this project at POP. I wrote copy for the full experience*, including the video voiceover scripts. Corporate recruiters at Target routinely sent prospective candidates to this site for an authentic behind-the-scenes look at Target culture.

*The Flash-based content has since been retired from Target.com, but the transcript can be found here.

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Red Hot Shop was a weekly online boutique that featured a curated selection of products, usually under a theme. The copy I wrote was quirky, sassy and very tongue-in-cheek. Good times.

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Banner ad celebrating the sponsorship of Target House, a home for families fighting cancer.

Behind the Bullseye.

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