I write short sentences to sell things.

My dalliance with paid wordsmithery began at age 10, when I launched my own quasi-weekly tabloid — handwritten and Xeroxed on both sides of a single 8.5"x17" sheet of paper. It was primarily ad-driven and made me literally dozens of dollars over a frenzied four-issue run. 

Fast forward to the Minnesota Daily, then the largest college newspaper in the country, where I kicked around in editorial writing and sports reporting before spending a year as editor in chief.

My copywriting career began in Minneapolis, where I wrote cheeky product descriptions for Red Hot Shop — a little-known but much-loved outpost on Target.com. That led to an opportunity in Seattle, still writing for Target, only from much further away.

During my dozen-ish years in the Pacific Northwest, I had the good fortune to work with smart people and strong brands, on both the agency side and in-house. Then, in the middle of a global pandemic, I packed up my life, relocated to Sweden and took a job across the border in Denmark.

As I imagine a triumphant return to the States, I’m reminded of the words inscribed at the feet of Lady Liberty (only slightly paraphrased): Give me your tired, your boring, your muddled content — I will help your brand breathe free!

Imagining a world without typos.

Evil Lair

Stora Nygatan 18
Lgh 1402
Malmö 211 37
Sweden

If you'd like to learn more about how we can make beautiful content together, drop me a line or several: